Consumer (P2P) Messaging
Consumer (P2P) messaging is sent by a Consumer to one or more Consumers and is consistent with typical Consumer operation (i.e., message exchanges are consistent with conversational messaging among Consumers), as described in Section below. To provide greater certainty and consistency across the messaging ecosystem and to distinguish between Consumer (P2P) and Non-Consumer (A2P) messaging, these Principles and Best Practices establish definitions of Consumer (P2P) wireless messaging traffic around the concept of typical Consumer operation.
What is Typical Consumer Operation?
Exhibit I outlines the attributes of typical Consumer operation. Note that these attributes are not mutually exclusive or exhaustive – other characteristics may provide evidence that messages should be classified as Consumer (P2P) messaging. In general, wireless messaging traffic from a 10-digit NANP telephone number that is consistent with all of the attributes of typical Consumer operation described in Exhibit I and meets other best practices in this document should be deliverable as Consumer (P2P) messaging traffic, unless it exhibits characteristics of Unwanted Messaging traffic.
What is Typical Consumer Operation?
Exhibit I outlines the attributes of typical Consumer operation. Note that these attributes are not mutually exclusive or exhaustive – other characteristics may provide evidence that messages should be classified as Consumer (P2P) messaging. In general, wireless messaging traffic from a 10-digit NANP telephone number that is consistent with all of the attributes of typical Consumer operation described in Exhibit I and meets other best practices in this document should be deliverable as Consumer (P2P) messaging traffic, unless it exhibits characteristics of Unwanted Messaging traffic.
Attributes of Typical Consumer Operation
- Throughput 15 to 60 messages per minute A Consumer is typically not able to originate or receive more than about one message per second.
- Volume 1,000 per day Only in unusual cases do Consumers send or receive more than a few hundred messages in a day. A Consumer also cannot typically send or receive messages continuously over a long period of time.
- Unique Sender 1 telephone number assigned to or utilized by a single Consumer A single Consumer typically originates messages from a single telephone number. Unique Recipients 100 distinct recipients/telephone numbers per message A Consumer typically sends messages to a limited number of recipients (e.g., 10 unique recipients).
- Balance 1:1 ratio of outgoing to incoming messages per telephone number with some latitude in either direction
- Consumer messages are typically conversational. An incoming message typically generates a response from the recipient.
- Repetition 25 Repetitive Messages Consumer messages are uniquely originated or chosen at the direction of the Consumer to unique recipients. Typical Consumer behavior is not to send essentially or substantially repetitive messages.